If you wash with warm water and rinse with cold water, switching to cold could save you up to $52* a year - your savings can be more than double if you currently wash and rinse with warm.

Since 80-90% of the energy used in doing the wash is used to heat the water, you too may save both energy and money by switching your washing machine dial to cold and leaving it there!

An increasing number of households have already made this no cost, no risk change and have begun to reap the rewards. Switching to Cold also reduces greenhouse gases which cause climate change. Switching to cold is good for your wallet, and the planet!

While cold water washing is not a new concept, many Canadians did not believe that they could get excellent cleaning in cold water. Thankfully, there are now new detergents that are specially designed for cold water washing - even for whites and on tough stains.  So, revisit your laundry aisle. 

Save $0.75 on your purchase of cold water washing detergent. Click here for details on how to get your coupon.

* Figures based on a household with electric water heater and thermostat set at 60 C, 6.3 laundry washes per week and 2002 Natural Resources Canada Electricity costs.